Privacy Policy

Effective Date: July 15, 2026
Last Updated: July 15, 2026

Hot Brand-It LLC, doing business as Route 66 Hot Sauce (“Route 66 Hot Sauce,” “we,” “us,” or “our”), respects your privacy.

This Privacy Policy explains how we collect, use, disclose, retain, and otherwise process personal information when you:

  • Visit or interact with Route66Sauce.com;

  • Visit or purchase products through our Shopify-powered online store;

  • Create or use a customer account;

  • Subscribe to email or text-message communications;

  • Contact us, submit a review, or otherwise communicate with us;

  • Interact with our social-media accounts or content; or

  • Use any other website, page, service, feature, or communication that links to this Privacy Policy.

Together, these websites, stores, communications, and related services are referred to as the “Services.”

This Privacy Policy does not apply to websites, applications, or services operated independently by third parties, even when they are linked to or accessible through our Services.

1. Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, or can reasonably be linked with an individual or household. It does not include information that has been aggregated or de-identified so that it cannot reasonably be linked to an individual.

The personal information we collect depends on how you interact with us.

Information You Provide Directly

We may collect the following information directly from you:

Contact Information

This may include your:

  • Name;

  • Email address;

  • Telephone or mobile number;

  • Billing address;

  • Shipping address; and

  • Other contact or delivery information.

Order and Transaction Information

This may include:

  • Products you view, place in your cart, purchase, return, replace, or request information about;

  • Order numbers;

  • Transaction dates;

  • Purchase amounts;

  • Discount or promotional codes;

  • Shipping methods;

  • Delivery information; and

  • Order and purchase history.

Account Information

If customer-account functionality is available, we may collect:

  • Username;

  • Password;

  • Saved addresses;

  • Account preferences; and

  • Other information associated with your account.

Payment Information

Payments are processed through Shopify and its supported payment providers.

Those providers may collect payment-card numbers, expiration dates, security codes, billing information, and other financial information required to complete a transaction. We may receive payment confirmations, transaction identifiers, the payment method used, and limited payment details.

We do not intentionally store complete payment-card numbers on systems controlled solely by Route 66 Hot Sauce.

Communications

We may collect information contained in:

  • Emails;

  • Contact forms;

  • Customer-service requests;

  • Product inquiries;

  • Refund, replacement, or damage claims;

  • Wholesale or private-label inquiries; and

  • Other communications you send to us.

Marketing and SMS Information

When you subscribe to our marketing communications, we may collect:

  • Your email address;

  • Your mobile telephone number;

  • Your email or SMS subscription status;

  • The date, time, and method of your consent;

  • The webpage or form through which you enrolled;

  • Your communication preferences;

  • Messages you send in response to our communications;

  • Opt-out or unsubscribe records; and

  • Information about your interactions with our messages.

For purposes of this Privacy Policy, “Mobile Information” includes mobile telephone numbers, SMS opt-in consent, text-messaging enrollment records, and text-messaging originator data.

Reviews and User Content

We may collect product reviews, ratings, photographs, comments, testimonials, social-media posts, or other content you submit or authorize us to use.

Business, Wholesale, and Commercial Information

If you contact us about wholesale, private-label, co-packing, distribution, or another commercial relationship, we may collect:

  • Business name;

  • Your name and title;

  • Business contact information;

  • Business address;

  • Tax or resale information;

  • Purchasing requirements; and

  • Other information relevant to the proposed relationship.

You are not required to provide personal information merely to browse the main website. However, certain information is required to place an order, receive communications, create an account, or use particular features.

Information Collected Automatically

When you access or use the Services, we and our service providers may automatically collect information such as:

  • Internet Protocol address;

  • Browser type and settings;

  • Device type;

  • Operating system;

  • Device and browser identifiers;

  • Approximate location derived from your IP address;

  • Referring and exit pages;

  • Pages and products viewed;

  • Search activity;

  • Shopping-cart activity;

  • Links, buttons, and features used;

  • Dates, times, and duration of visits;

  • Advertising or email interactions;

  • Cookie identifiers; and

  • Other technical or usage information.

We may collect this information through cookies, pixels, tags, local storage, analytics tools, and similar technologies.

Information Received from Other Sources

We may receive personal information from:

  • Shopify and its affiliated services;

  • Squarespace;

  • Payment processors and financial institutions;

  • Shipping carriers and fulfillment providers;

  • Fraud-prevention, identity-verification, and security providers;

  • Email and text-messaging providers;

  • Customer-support providers;

  • Analytics and advertising providers;

  • Social-media platforms;

  • Business partners, distributors, or referral sources; and

  • Other sources you have authorized to provide information to us.

2. How We Use Personal Information

We may use personal information for the following purposes.

Providing and Fulfilling the Services

We may use personal information to:

  • Process and confirm orders;

  • Process payments;

  • Fulfill and ship purchases;

  • Provide delivery and order updates;

  • Manage customer accounts;

  • Process replacements, refunds, or claims;

  • Maintain shopping carts;

  • Provide requested products and services; and

  • Complete other transactions you request.

Communicating With You

We may use personal information to:

  • Respond to questions;

  • Provide customer support;

  • Communicate about orders;

  • Send administrative notices;

  • Address complaints or claims;

  • Respond to wholesale or commercial inquiries; and

  • Maintain our customer and business relationships.

Operating and Improving Our Business

We may use information to:

  • Operate, monitor, and improve the Services;

  • Understand website and store performance;

  • Analyze product interest and customer behavior;

  • Improve our products and customer experience;

  • Manage inventory and fulfillment;

  • Troubleshoot technical problems;

  • Evaluate promotions;

  • Develop new products or services; and

  • Support general business operations.

Personalizing Your Experience

We may use information to remember preferences, recognize returning visitors, maintain shopping carts, recommend products, and present content that may be relevant to you.

Email and SMS Marketing

When permitted by applicable law and consistent with your choices, we may use your contact information to send:

  • Promotional emails;

  • Promotional text messages;

  • Product announcements;

  • Special offers;

  • Surveys;

  • Abandoned-cart reminders; and

  • Other marketing communications from Route 66 Hot Sauce.

Consent to receive marketing emails or text messages is not a condition of purchase.

Analytics and Advertising

We may use information to:

  • Measure website and store traffic;

  • Analyze purchases and shopping activity;

  • Measure marketing and advertising performance;

  • Understand how customers interact with our communications;

  • Create advertising audiences; and

  • Present or measure advertisements.

Mobile Information is excluded from disclosures for third-party or affiliate marketing, targeted advertising, or cross-context behavioral advertising as explained below.

Security and Fraud Prevention

We may use personal information to:

  • Authenticate accounts;

  • Secure transactions;

  • Detect, investigate, or prevent fraud;

  • Identify unauthorized access or misuse;

  • Protect the Services;

  • Enforce our policies; and

  • Protect Route 66 Hot Sauce, our customers, and other persons.

Legal and Compliance Purposes

We may use personal information to:

  • Maintain tax, accounting, transaction, product, and business records;

  • Comply with legal and regulatory requirements;

  • Respond to lawful government requests;

  • Participate in legal proceedings;

  • Enforce our agreements;

  • Investigate potential violations; and

  • Establish, exercise, or defend legal claims.

Business Transactions

We may use or transfer personal information in connection with a proposed or completed merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or other business transaction.

3. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, software development kits, and similar technologies.

These technologies may include:

Essential Technologies

Essential technologies are required to:

  • Operate and secure the Services;

  • Maintain shopping carts;

  • Process checkout;

  • Authenticate accounts;

  • Prevent fraud; and

  • Provide requested functionality.

Functional Technologies

Functional technologies may remember settings, preferences, or other choices you make.

Analytics Technologies

Analytics technologies help us understand website traffic, product interest, customer activity, conversions, and the performance of the Services.

Advertising Technologies

Advertising technologies may be used to measure advertisements, create audiences, limit repeated advertisements, or present advertising based on activity across websites or services.

Where consent is required before using nonessential technologies, we will request that consent through the cookie or privacy controls available on the applicable Service.

You may manage cookies through

  • The cookie banner or privacy controls displayed on the Services;

  • Your browser or device settings; and

  • Any data-sharing or privacy-choice controls available through our Shopify store.

Disabling certain technologies may affect the availability or operation of parts of the Services. Essential technologies generally cannot be disabled through our cookie-preference tools because they are necessary to provide the Services.

Global Privacy Control and Do Not Track

Where required by applicable law, we treat a legally recognized opt-out preference signal, such as the Global Privacy Control, as a request to opt out of the sale or sharing of personal information or its use for targeted advertising for the browser or device transmitting the signal.

Except for legally recognized opt-out preference signals, the Services may not respond to browser “Do Not Track” signals because there is no universally accepted standard for responding to them.

4. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients for the purposes described below.

Website and Commerce Providers

We may disclose information to providers that host, operate, support, secure, or maintain the Services, including Squarespace and Shopify.

Payment Providers

Payment processors, financial institutions, fraud-prevention providers, and related services may process payment and transaction information.

Fulfillment and Shipping Providers

We may disclose names, shipping addresses, telephone numbers, email addresses, order details, and delivery instructions to warehouses, fulfillment providers, postal services, and shipping carriers as necessary to fulfill and deliver orders.

Technology and Business-Service Providers

We may disclose information to providers supporting:

  • Email communications;

  • SMS communications;

  • Customer service;

  • Data storage;

  • Website functionality;

  • Information technology;

  • Accounting;

  • Analytics;

  • Security;

  • Fraud prevention;

  • Order fulfillment; and

  • Other business operations.

These providers may process personal information only to perform services for us or as otherwise permitted by their agreements with us and applicable law.

Advertising and Marketing Partners

Subject to applicable law and your privacy choices, we may disclose certain identifiers, commercial information, device information, and internet or electronic activity to advertising, analytics, or marketing partners to measure campaigns, create audiences, personalize content, or provide targeted advertising.

Mobile Information is excluded from these advertising and marketing disclosures. We do not disclose SMS opt-in consent, mobile telephone numbers, text-messaging enrollment records, or text-messaging originator data to third parties or affiliates for their own marketing or promotional purposes.

Social-Media Platforms

When you follow links to social-media services, use social-media features, tag us, or interact with our social-media accounts, the applicable platform may collect information under its own privacy policy.

Information you post publicly may be visible to and used by other users or third parties.

Affiliates

We may disclose personal information within our corporate group or to affiliates for legitimate operational, administrative, legal, or business purposes.

We do not disclose Mobile Information to affiliates for their marketing or promotional purposes.

Professional Advisers

We may disclose information to attorneys, accountants, auditors, insurers, financial advisers, and other professional advisers when reasonably necessary.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is required by law or necessary to:

  • Respond to subpoenas, warrants, court orders, or government requests;

  • Investigate or prevent fraud, unlawful conduct, or security incidents;

  • Enforce our terms, policies, and agreements;

  • Protect our rights, property, or safety; or

  • Protect customers or other persons.

Business Transactions

Personal information may be reviewed, disclosed, or transferred in connection with a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction.

Disclosures at Your Direction

We may disclose personal information when you request, direct, authorize, or consent to the disclosure.

5. SmS Privacy, Consent, and Mobile Information

When you voluntarily provide your mobile telephone number and opt in to receive text messages from Route 66 Hot Sauce, we may use your number to send the types of communications described at the time of enrollment.

Those communications may include:

  • Promotional messages;

  • Product announcements;

  • Special offers;

  • Abandoned-cart reminders;

  • Order-related communications;

  • Delivery notifications; and

  • Customer-service messages.

No Sale or Marketing Disclosure of Mobile Information

No Mobile Information will be sold, rented, or shared with third parties or affiliates for their marketing or promotional purposes.

Specifically:

  • SMS opt-in consent will not be sold or shared with third parties or affiliates for their marketing or promotional purposes.

  • Mobile telephone numbers will not be sold or shared with third parties or affiliates for their marketing or promotional purposes.

  • Text-messaging originator data will not be sold or shared with third parties or affiliates for their marketing or promotional purposes.

  • Your consent to receive Route 66 Hot Sauce text messages will not be transferred to another business for that business’s independent marketing.

This restriction applies regardless of any other provision in this Privacy Policy concerning marketing partners, advertising providers, affiliates, data sharing, targeted advertising, or business relationships.

SMS Service Providers

We may disclose Mobile Information to service providers that help us operate and support our text-messaging program, such as:

  • SMS platform providers;

  • Telecommunications providers;

  • Message-delivery providers;

  • Customer-service providers;

  • Security providers; and

  • Technical-support providers.

These providers may process Mobile Information only as necessary to provide services to Route 66 Hot Sauce. They are not authorized by us to use Mobile Information for their own independent marketing or promotional purposes.

Disclosure to a service provider solely to transmit, administer, secure, or support messages on our behalf is not a sale of your Mobile Information or a disclosure for that provider’s independent marketing.

SMS Consent and Opt-Out

Consent to receive marketing text messages is not a condition of purchase.

Message frequency may vary. Message and data rates may apply.

You may revoke your consent and opt out of promotional text messages at any time, including by:

  • Replying STOP to a text message; or

  • Contacting us at info@route66sauce.com.

You may receive one final text message confirming that your opt-out request has been processed.

For assistance with the messaging program, reply HELP or contact us at info@route66sauce.com.

Opting out of promotional text messages does not prevent us from sending non-promotional messages that are necessary to complete a transaction or respond to a request, unless you also ask us to stop those communications where applicable.

6. Email Marketing

When permitted by law, we may send promotional emails to individuals who have subscribed or otherwise agreed to receive them.

You may unsubscribe from promotional emails by selecting the unsubscribe link included in the message.

Unsubscribing from marketing emails does not prevent us from sending non-promotional communications, such as:

  • Order confirmations;

  • Shipping notices;

  • Customer-service responses;

  • Account notices;

  • Security notices; or

  • Policy updates.

7. Sale, Sharing, and Targeted Advertising

We do not sell personal information in exchange for money.

However, certain disclosures involving advertising cookies, analytics technologies, Shopify advertising features, or advertising partners may be considered a “sale,” “sharing,” or processing for “targeted advertising” under some privacy laws, even when no money is exchanged.

Depending on the technologies used, information involved in these activities may include:

  • Online identifiers;

  • Commercial or purchasing information;

  • Internet or electronic activity;

  • Device information;

  • Approximate location information; and

  • Inferences regarding interests or product preferences.

Mobile Information Is Excluded

Mobile Information is excluded from all advertising-related sales, sharing, and targeted-advertising activities described in this section.

We do not sell or share:

  • Mobile telephone numbers;

  • SMS opt-in consent;

  • Text-messaging enrollment records; or

  • Text-messaging originator data

for cross-context behavioral advertising, targeted advertising, or the independent marketing or promotional purposes of any third party or affiliate.

Residents who are entitled to opt out of other advertising-related sales or sharing may do so through:

  • Any “Your Privacy Choices” or data-sharing opt-out control displayed on the Services;

  • A legally recognized opt-out preference signal; or

  • A request submitted to us using the contact information below.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

8. Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

  • Confirm whether we process your personal information;

  • Access or obtain a copy of personal information we maintain about you;

  • Learn the categories of personal information we have collected;

  • Learn the sources from which personal information was collected;

  • Learn the purposes for which personal information is used;

  • Learn the categories of recipients to which personal information was disclosed;

  • Correct inaccurate personal information;

  • Delete personal information;

  • Obtain a portable copy of certain personal information;

  • Opt out of the sale or sharing of personal information;

  • Opt out of targeted advertising;

  • Opt out of certain profiling activities that produce legal or similarly significant effects;

  • Limit certain uses or disclosures of sensitive personal information;

  • Withdraw consent where processing is based on consent; and

  • Appeal certain decisions concerning your privacy request.

These rights are not absolute. We may decline or limit a request where permitted by applicable law, including when retaining information is necessary to:

  • Complete a transaction;

  • Provide a requested service;

  • Protect security;

  • Prevent fraud;

  • Comply with a legal obligation;

  • Maintain required business records; or

  • Establish, exercise, or defend legal claims.

Submitting a Privacy Request

To submit a privacy request, email:

info@route66sauce.com

Use the subject line:

Privacy Request

Describe the right you are requesting to exercise and provide sufficient information for us to identify the relevant records.

Do not send passwords, complete payment-card numbers, or other highly sensitive financial information by email.

Identity Verification

We may need to verify your identity before completing certain requests. The information requested for verification will depend on the nature and sensitivity of the request.

Information submitted for verification will be used to verify and process the request.

Authorized Agents

Where permitted by applicable law, you may designate an authorized agent to submit a privacy request on your behalf.

We may require proof of the agent’s authority and may ask you to verify your identity or directly confirm that you authorized the request.

Appeals

Where applicable law provides a right to appeal, you may appeal our decision by emailing:

info@route66sauce.com

Use the subject line:

Privacy Appeal

Include the original request and explain why you believe the decision should be reconsidered.

Nondiscrimination

We will not unlawfully discriminate against you for exercising an applicable privacy right.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide the Services;

  • Complete and document transactions;

  • Fulfill orders;

  • Maintain customer accounts;

  • Address customer-service matters;

  • Maintain tax, accounting, product, food-safety, and business records;

  • Administer marketing preferences and opt-out requests;

  • Comply with legal and regulatory obligations;

  • Prevent fraud and protect security;

  • Resolve disputes;

  • Enforce agreements; and

  • Establish, exercise, or defend legal claims.

Retention periods vary based on:

  • The nature of the information;

  • The reason it was collected;

  • The length of our relationship with you;

  • Applicable legal requirements;

  • Security and fraud-prevention needs; and

  • Whether the information is needed to protect our rights or the rights of others.

When information is no longer reasonably necessary, we may delete it, anonymize it, or retain it in a securely restricted form where immediate deletion is not feasible.

We may retain SMS consent and opt-out records as reasonably necessary to document communication preferences, demonstrate compliance, and ensure that future marketing messages are not sent after an opt-out request.

10. Information Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized:

  • Access;

  • Destruction;

  • Loss;

  • Misuse;

  • Alteration; or

  • Disclosure.

However, no website, payment system, storage system, or electronic transmission is completely secure. We cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and for promptly notifying us if you believe an account or transaction has been compromised.

Do not send complete payment-card numbers, passwords, or other highly sensitive information through unsecured email or contact forms.

11. Children’s Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Purchases through the Services are limited to individuals who meet the eligibility requirements stated in our Terms and Conditions.

If you are a parent or guardian and believe a child under 13 has provided personal information to us, contact us at info@route66sauce.com so we can investigate and, where appropriate, delete the information.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

12. Third-Party Websites and Services

The Services may include links to Shopify, payment providers, shipping providers, social-media platforms, and other independently operated websites or services.

Those third parties operate under their own privacy policies and terms. We do not control and are not responsible for their independent privacy, security, or data-processing practices.

Review the applicable third party’s policies before submitting information or using its services.

13. Shopify

Our online store and checkout are powered by Shopify.

Shopify may collect and process personal information when you access the store, create an account, place an order, complete checkout, or otherwise interact with Shopify-powered features.

Information submitted through the online store may be transmitted to Shopify, payment providers, and other providers necessary to process transactions and provide store functionality.

Shopify’s independent processing of personal information is governed by Shopify’s applicable privacy notices and contractual terms.

14. International Visitors

Route 66 Hot Sauce is based in the United States, and the Services are operated from the United States.

If you access the Services from another country, your personal information may be transferred to, stored in, or processed in the United States or other countries in which our service providers operate.

Privacy laws in those countries may differ from the laws where you live. Where required by applicable law, we or our service providers will use appropriate safeguards for international transfers.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

  • Our business;

  • Our technologies;

  • Our service providers;

  • Our data practices; or

  • Applicable legal or regulatory requirements.

When we update this Privacy Policy, we will post the revised version and update the “Last Updated” date.

We will provide additional notice when required by applicable law.

16. Contact Us

Questions, complaints, or privacy requests may be directed to:

Hot Brand-It LLC
Doing business as Route 66 Hot Sauce
Attn: Privacy
921 S Springfield Ave
Bolivar, MO 65613
United States

Email: info@route66sauce.com